Entry #5. Mayhem

As we work with technology and watch countless entertainment and internet services, we always experience ads. Sometimes it is targeted and sometimes it is random. For example this ad, “Beauty Blogger,” by Allstate Mayhem, is targeted for a specific audience.

We can assume that the company of this ad wants the audience to relate to the beauty blogger experience that we either see or do. This specific lifestyle promotes likes and views, which the Mayhem guy explains as he tries to curl his hair into a “mermaid hair” for a lot of likes. This kind of blogger routine reflects a lot on American cultures and its beauty and lifestyle. Which is why it is a lot funnier and relatable because of the ironic way the Mayhem guy acts it.

Especially the way the room is set up. The colors of the desks, shelves, and walls make the room seem more girly. It also reflects on the light, wispy lavender-color curtains. The fairy lights that are on the curtains and the lamps that are turned on to make the room even more cozy. The makeup brushes that appear on the bottom of the camera as well as having another desk in the background full of makeup and other products bring a little bit more chaos into the room.

He then describes a mistake that he’s doing, which is putting his hair straightener on a towel that’s on the desk. He describes his actions as a “thumbs down emoji,” as the smoke from the hair straightener burns the towel. It makes the audience feel a bit of fear, as a lot of people have shown concerns on the internet about leaving their straightener on. This is the last thing the audience sees as the Mayhem guy puts on his glasses, that are covered in plastic gems, and leaves.

This type of ad brings relatable experiences such as the way the room looks, the makeup on the dressers, and the hair straightener. It makes the target audiences relate to it on a personal level as most people know this kind of blogger and beauty routine. Which means that people respond to it more and find it funnier.