Hello,
I recently had the opportunity to view this film called
Fresh by Ripple Effect Films, which was directed by Ana Joanes. Overall, it is a film that
discusses the farming and industries production and what it means to Americans.
However, it is more than that as the film also includes the American culture of producing bigger,
easier, and greater products for consumers.
“George, Americans fear only one thing, inconvenience.”
George’s college roommate from Pakistan said. (Fresh)
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| Photo by Burst: Sam Jotham Sutharson |
It really impacted me when I saw it. At
first though, I’ll say that without knowing this film beforehand, not having a
lot of opinions or thoughts about where my food comes from, or what the film
might contain, I thought that an hour and ten minutes of talking about farms
and industries was a bit too much. However, I am so happy and grateful to say
that I was wrong. After the first ten minutes, or really when that quote,
“Americans only fear one thing, inconvenience,” by George’s Pakistan roommate, I
was completely and wholly invested by what the film had to say.
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| Photo by Burst: Matthew Henry |
Moreover, I would say that it was a shock to learn how much problems farmers were going through with this day and age of industry farming. “Once you concentrate animals into these animal cities, that we call factory farms or feedlots you have all sorts of problems… You’ve created a pollution problem where you didn’t have one because if you keep animals on farms their manure is a blessing. You can use it to grow other crops, you can close the nutrient cycle between the animals that can eat crop waste, the parts of the plants you can’t sell, and they produce fertility for your fields… We took this solution, plants and animals working together, and we divided it neatly into two problems. One is this pollution problem on the feedlot where the manure becomes a pollutant instead of a blessing and then the other is on the farms, we have a fertility crisis because there are no animals left so we have to buy synthetic fertilizer.” (Fresh)
Farmers in America have many problems that they have to deal with that most of
the general public doesn’t even know about. As well as the fact that it is so
hard and so expensive to have quality food, it becomes a part of the American
culture and creates a normalcy when there wasn’t one before.
“We can tip the balance of nature to a certain extent. But when
we try to tip it too far it creates problems. And I think that’s what we’ve
done in the food system, that’s what we’ve done in our overall economy, and that’s
what we’ve done in our society. We just got so obsessed with productivity,
having more cheap stuff and we’re facing the inevitable negative consequences.”
(Fresh)
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| Photo by Burst: Matthew Henry |
I think this film should have more recognition and more deep
dives into what it shows. It should be what everyone watches at least once,
most of all Americans as it pertains to American farmers and the industries in
America. I think that it is important to see this film and really
consider about how it shines a light on what is really happening to the American cultures and food. As, it is something that effects everyone. So I am very fortunate
to have seen this film and hope that everyone watches it. I will certainly tell my friends and family to watch it.
Until next time!
-Mia R.
Fresh. Directed by Ana Sofia Joanes, Ripple Effect
Films, April 2009.





